The Ford Foundation International Fellowships Program (IFP) was a decade-long program that offered advanced study opportunities to social justice leaders from the world’s most vulnerable populations in Asia, Africa, Latin America, the Middle East, and Russia.
As IFP’s Director of Communications, I designed and implemented a media strategy that integrated web, print, PR, and video to present IFP as a replicable education model, and connected an alumni network of 4,300 graduates from 22 countries.
I created and managed the following projects as part of this strategy.
IFP's multimedia website presents IFP as a successful educational model, and serves as a vehicle for alumni from 22 countries to connect with each other. The site features a live news feed, written and video profiles of featured alumni, a thesis library, and a history and archive of the program. Each of the 22 countries has its own group portal site, and each of the 4300 alumni has an individual profile page as part of an internal network. The site can be viewed in 12 languages.
IFP's social media channels integrate with the website and serve as a vehicle for collecting alumni produced content, and connecting alumni using video conversations.
In-house publicity materials for the program included newsletters, reports, brochures, and printed publications (with original and sourced photography, original written content, and data visualization).
A series of short films demonstrate the impact of the International Fellowship Program (IFP), featuring community leaders in: Brazil, Palestine, Indonesia, Philippines, Thailand, Ghana, Kenya; and co-produced additional films with global IFP Partner offices in: Senegal, Tanzania, Kenya, Nigeria, and Uganda.
An animated video, co-produced in partnership with IFP, Ford Foundation, and Man vrs Magnet, and animated by Matt Smithson, presents IFP as a replicable model for programs funding higher education. It is used online and in events.
The feature documentary Vessel introduced audiences to a global network of radical activists working to increase access to safe abortion; the film's engagement campaign invited audiences to join it.
I worked with a team of distributors, designers, programmers, animators, and publicists to design and oversee an outreach campaign that brought the film, its message, and its invitation to participate to multiple platforms, and global audiences.
Vessel's screening campaign, in partnership with distributor Film Sprout and a global partner network, brought the film to over 300 campus, festival, and grassroots communities, from theaters in New York City to trainings with Syrian refugees. Screening kits included supplementary materials from partner organizations like NARAL, Planned Parenthood, and Medical Students for Choice, and a Discussion Guide containing tools for screening hosts to engage audiences.
Qualitative findings from the campaign can be found here.
Audiences pledged solidarity with the campaign via Twitter and Facebook platforms with fun tattoos of the film’s logo, and via the Take Action page on the Vessel website.
Short animations repurposed from the film present World Health Organization information about the use of medical abortion. Via partners IPAS, Women on Web, and Women Help Women, these clips are available in 20+ languages for use online, in trainings, and in mobile apps, particularly in regions where abortion in clinics is not accessible. Animation by Emily Hubley.
Publicity materials for the film include posters, postcards, press kit, and the trailer. Original poster design image by Empty the Sunrise.
Working with the 2050 Group and Fitzgibbon Media, Vessel received significant press, including being featured in the New York Times, Variety, Refinery 29, Huffington Post, and the Guardian, the Nation, Democracy Now, WNYC’s The Leonard Lopate Show, Huffington Post Live, and TEDxAmazonia. among other publications and broadcasts.
Vessel is currently available on Netflix and video-on-demand channels around the world. More information about the film and how to book a screening is at vesselthefilm.com
The following are graphics I produced for media campaigns.
Graphics and publicity materials for the Ford Foundation International Fellowships program, including newsletters, reports, brochures, online content, and print publications.